How it was created
The WAKEUP:AM team was created with the idea of developing a community focused on wellness, well-being, and natural exploration that can be experienced throughout the day. Participants are constantly on the move, connecting and bonding through shared experiences. This is achieved through sports, travel, and charity work, as we believe that the true essence of athleticism lies in curiosity, communication, and self-discovery. We are here to show people how to awaken, empathize, gain mindfulness, and become active.
WAKEUP:AM
Why WAKEUP?
To become aware.
To become conscious.
To become active.
Why AM?
The am symbolizes the sunrise. It grants us the opportunity to carry out our daily activities, set new goals, and seek new opportunities in life. It provides essential vitamins, hormones, and regulates our circadian rhythm. Ultimately, it represents the most beautiful moment of the day.